Services

10+ years of experience in marketing and brand management with broad-based skills, including advertising, identity development, digital marketing and social media.    

  • Developing marketing strategies for small to mid-size start-up businesses.
  • Social media training for groups and individuals.
  • Branding and rebranding for small and individual businesses.
  • Art direction for blogs, websites, Facebook and Twitter.

Highlights of my Experience

Branding, Marketing and Social Media Consultant

Consult for small business clients, providing guidance on brand development, social media marketing and new business development. Rebranded multiple individuals and small businesses.

 

  • Provide social media support, including developing a social media strategy.
  • Train groups of professionals in using Facebook and Twitter for their businesses.
  • Built marketing partnership with Proctor and Gamble for EcoChic Mommy blog.
  • Helped small marketing agency beat 10 larger competitors to win lucrative account.
  • Revitalized social media presence for Blue Sky Resumes: increased Twitter Klout score from 0 to 39 and boosted followers 30% in just three weeks.

           

Director of Marketing and Branding/New Media Parents                                

Guided product development and established brand strategy for start-up business developing iPhone/iPad applications targeted towards parents, including signature app Mom Maps. Created marketing plans and forged strategic alliances and media relationships. Simultaneously launched and marketed Moms with Apps, a supportive group of developers sharing best practices and marketing ideas. [Suggested alt for previous sentence: Identified a supportive group of developers and launched Moms with Apps, an organization dedicated to sharing best practices and marketing ideas.

  • Built relationships within Apple and solicited advice on design in order to ensure the app Mom Maps met Apple’s aesthetic standards. As a result, the app was featured on Apple’s site for nine months.
  • Created brand identity, tag line (“find kid-friendly spots on the go”), logo and website.
  • Garnered press attention for the app, including articles in TechCrunch (written by former San Francisco Mayor Gavin Newsom) and The Huffington Post.      
  • Attracted partnership interest from major corporations, including Disney and Proctor & Gamble.                                                                       

Senior Brand Manager/Charles Schwab                                                                        

Recruited to assist with major brand relaunch and challenged to transform image of brand department, which had come to be seen in a negative light. Accountable for maintaining the company’s standards across all marketing materials (print and web) to ensure consistent, clear, brand-appropriate messaging. Also served on the “green” committee with responsibility for aligning the company’s policies with its environmental protection values.

  • Led development of new website that removed uncertainty from the brand review process by allowing all designers and marketers to easily access brand standards and guidelines. 
  • Helped train employees on the new brand standards through in-person seminars and phone training sessions.
  • Boosted sales of company merchandise by sourcing new, more fashionable items and redesigning the catalog.
  • Incorporated requirement to use recycled materials when possible into the brand guidelines and led effort to have all business cards printed on 100% recycled paper.
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